NBA India

In 2016, the NBA was well on its path to expand their online, digital, and broadcast operations in India.

I joined the agency, Sooperfly, as a Social Writer in 2016, exclusively for their NBA India client. In 2017, after their first season, NBA India moved to the agency, Monk Media Network, and with them moved our entire team. At Monk Media, I was hired as a Copywriter, a title I held until my departure in 2018.

In my two seasons with NBA India, I successfully owned brand strategy, curating daily content, reporting on games, and crafting copy. Collaborating cross-functionally, I stayed on the beat of the latest NBA news, trends, as well as the specific requirements and persona of our Indian audience. I was also responsible for crafting engaging digital campaigns for the overarching season, leading to consistently high growth and meaningful community engagement using paid and organic social growth strategies.