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Diply

Brand Strategist
London, ON
Oct 2020 - Nov 2022
Brand StrategySocial MediaGrowthAnalytics

Diply is a social content platform spanning multiple brands, websites, and social media platforms, catering to more than 130 million fans across Facebook, Instagram, Snapchat, Twitter and TikTok.

I joined Diply in 2020 as a Social Media Strategist and was promoted to Brand Strategist in 2021, a title I held until I departed in 2022. In my two years at Diply, I was in charge of three flagship brands, overseeing four social media platforms, and engaging a combined audience following of more than 78 million users worldwide.

Through numerous platform changes, shifts in business models, and the ever-changing landscape of social media, I managed to steer the brands under my purview — as well as my team and the company as a whole — to a period of high growth and meaningful community engagement using organic social growth strategies.